What does globalization look like? by Luchezar BoyadjievThe ATLANTIS project thanks Luchezar Boyadjiev for his consent to illustrate atlantisprojects.eu with pictures from his presentation "What does globalization look like?".
The Bulgarian artist Luchezar Boyadjiev, born in Sofia in 1957, is a visual analyst of social change who lays bare social and cultural processes. He explores the notion of urban visuality in the era of globalization. Though in fact some analysts claim that a process of deglobalization has actually started in recent months, the urban interface of cities all over the world displays similar features of how global processes in economy and ways of life are being configured for local consumption – visual and otherwise. Based on some of Boyadjiev´s works from the last 3-5 years, such as “Billboard Heaven” (2006-2009), “Don’t mess with my Tutu!” (2008-2009), “Double Take(s) – interfacing cities” (2006-2009), and “At night all squares are Red: Moscow – a brave new world”, (2007) among others, the presentation makes a notional case for the visual melt-down of borders on the level of urban environments.